Do We Equally Value Warmth and Competence in Leaders?

Do We Equally Value Warmth and Competence in Leaders?

December 11, 2018

This question sparks great debates in my leadership classes. Many argue that competence is critical to “getting the job done” so as a skill it must edge out warmth. Others rebut that without warmth, do we really want to work with that leader? After all, leaders can’t get much done alone. So, warmth plays an important part in the mix to the extent that it must be an equal partner. Or, is it more than equal?

Warmth as Giving

In his book, Give and Take, Adam Grant (Wharton University) describes researcher Shalom Schwartz’s findings on the values and principles that matter most to people cross-culturally:

• ·         Helpfulness (working for the well-being of others)
• ·         Responsibility (being dependable)
• ·         Social justice (caring for the disadvantaged)
• ·         Compassion (responding to the needs of others)

In Grant’s view, these behaviours together reflect an orientation toward giving. In the many case studies he describes, such influencing behaviours are contagious in groups and teams. They create an environment of reciprocity which in turn boosts collaboration and productivity.

Warmth as the Conduit of Influence

Harvard University’s Amy Cuddy in her book Presence concurs that warmth is the conduit of influence –the medium through which trust develops and ideas travel. We seem to have a built in survivor and belonging sense that consistently picks up words and signals linked to warmth faster than to competence. Yet we tend to evaluate ourselves on competence first but others on warmth! According to Amy Cuddy, if we put competence first, it undermines relationships, the necessary bonding essential for real teamwork. Thus, the balance is toward a genuine caring for others (warmth) that fuels a strong partnership with competence. 

Grant characterizes this as powerless communication used by great coaches in various sports arenas and successful leaders anywhere. Why? It sparks the sharing of ideas, innovations and ultimately group performance. The skills show up as asking for advice, showing vulnerability (not being a know-it-all with a big ego), and being genuinely interested in learning from and supporting others. Those who also study leadership effectiveness echo Grant, using the terms humility and curious to describe how warmth impacts others.

Will AI Supplant Warmth?

As we move increasingly toward an AI era of robots, self-driving cars and big data management in general, how will the balance of warmth and competence play out? Columbia University’s Tomas Chamorro-Premuzic, an International guru on leadership development, predicts that the soft skills will become even more crucial. In his view, AI will increasingly take care of the raw cognitive processing of facts and information. The agile parts of leadership - curiosity, emotional stability, humility, adaptability, vision and constant engagement (with, for example, front line workers who likely know more than you do) will supplant an “I am the decider” leadership. 

The Tango

What’s the take away then? Of course competence is critical. But without being leavened by warmth, competence will have less opportunity to grow and be in sync with what people want and need to bring their best selves to any challenge.

Perhaps the warmth/competence relationship is like dancing the Tango. It is a partner dance with diverse influences from African, Native American and European cultures. The Tango’s origins - musical gatherings of slaves and the lower classes in Argentina and Uruguay in the 1880s – speak to the need for belonging, inclusion and community. To this day great Tango dancers entertain, inspire, lift spirits and bring people together. Prowess at the Tango for its best effects thus is essential. But, without a huge dose of warmth, how could anyone competently dance the Tango? 

Linda Pickard is an organizational psychologist, experiential educator and coach.

Want to motivate your team? Build high performance? Don't skip one important detail.

Every time I read the latest statistics from Gallup and McKinsey or whomever on employee engagement my eyes glaze over. I used to write the information down for reference when doing talks or teaching. I don’t anymore because it’s the same old, same old. Lots of people in most organizations are not engaged. The further down the organization, the worse it gets. I always get an earful when working with front line employees (yes, I know, there is always another side to their stories). The beat goes on.

But, here and there, employees are inspired to do their best. Take the paramedics that attended to my husband this month when he had a dizzy spell, fell off a stool. In the moment, they did what they had to do and eventually took my husband to hospital emergency for further checking. In the end, it was a case of low blood pressure from his meds.

What I found most unusual was the extent to which the senior paramedic checked in with me between other ambulance trips on my husband’s status. It was then that we talked about his job. This was a motivated guy who had recently finished a year of advanced training. I still shake my head at his degree of interaction with our family. I’m not used to this caring customer service in general!

Annual surveys of the best organizations to work for show that there are many great companies young and old. Southwest Airlines is a perennial winner. Newer tech companies due to their start-up mentality often get the nod. Small is helpful as a rule because of the family-like atmosphere. The more complicated and big the tougher it is for leaders to keep the culture engaging and exciting.

If you are in a big, complex organization and want to motivate your team what can you do? Certainly “leading by values” is a good way. Herb Kelleher, Southwest’s founder, makes a point of mentioning values such as “leaning toward the customer” (his insistence) as a must. Founders do set the tone. But when the organization is older with thousands of employees and the newness of a company’s reason for existence has long receded in memory, how do you keep the founder’s spirit going?

One factor always pops up by various authors on the subject – purpose (why am I here to do what?). That’s the first one mentioned by Jim Kouzes and Barry Posner in their new book “The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations”.  People are motivated by what is rewarding not what is rewarded. Knowing why they come to work every day – purpose – speaks to the rewarding part.

The best place to re-engage is at the team level. That’s where the real work gets done. The paramedics know they want to save lives whenever possible. Every leader/manager has more control over a team than the whole organization. Motivate a team and the infectiousness begins to rub off elsewhere as peers talk. Southwest’s fundamental success is due to teamwork.

Yes, there is much more to great teamwork than being pumped up by its purpose. Every day, every hour relating matters as the journey unfolds. Infrastructure to support team success matters. However, without a clear team purpose, the tasks at hand have no context for action.  

Don’t skip purpose – having the team openly determine the why of being together.

Feeling "Sandwiched in Your Work? There are Tools to Ease the Pressure.

It’s not getting any easier for managers to manage. The younger generations want agile, open, engaging tech-savvy workplaces where legacy bureaucracies reign. The front-line is seldom satisfied. An economic environment in perpetual turmoil yields no promises for stability. Politicians and bosses from above don’t always consult and make good policy or strategy. Managers are truly the “sandwich generation” no matter their age.


But, good news: the fog around what works in management is less dense. Precision tools with a proven track record are beginning to proliferate.

Here are two top tools from 2011:

The Three to One Rule – Three Positive Emotions to One Negative

If you want employees to be open to change, generate creative ideas on the fly, make good decisions and generally be more productive, put away your negative, anxious self (even if you have good reason to be so). Sprinkle positive ideas and comments three times as often as negative. The latter spread faster than the former. Positive emotions that are genuine also build trust.

The Progress Principle – Small Wins

Black holes and snails leave burned out people in their wake. There is nothing worse for morale than a team having worked night and day on a project only to see it stalled somewhere up the line. Our brains like rewards. The size doesn’t matter. No rewards – funkiness sets in.

Managers who take pushing the fly wheel seriously also continuously re-generate team energy.

Both of these tools radiate results in all directions. Like compound interest, such multi-purpose instruments are cheap ways to develop increasing returns.


For more information, check out these researchers on YouTube:

Barbara Fredrickson, Positive Emotions and Teresa Amabile, The Progress Principle.

Why growing talent from within is a smart rule of thumb

Succession planning is a very big deal these days. Put another way: growing and keeping talent for rainy days and beyond. But what I have always found puzzling is the tendency for many organizations to look outward rather than inward, thereby ticking off a lot of people. Why is the “devil you don’t know better than the one you do” in so many recruiting efforts?


Maybe it’s the quick fix approach in search of the Holy Grail. That shiny new person, full of energy, exuberance and efficiency tools will shake things up a bit. Get people moving. Save some costs. And above all improve productivity.

If it were only so simple. Organizations must refresh with new hires but not at the expense of ignoring those within. If everyone is counted in instead of being counted out via a “high potential” selection process upfront, the organizational culture has a greater chance to flourish.

There are plenty of studies showing that superstars don’t contribute as much as you think to organizational success. A superstar is one member of a team. All other members play different, yet important roles in getting the job done. If the superstar is an outsider, that person has a distinct disadvantage - not having a deep knowledge of the business. If the powers that be signal that an outsider is the best choice, the lines harden internally making the job of the new recruit almost impossible. Besides, like any economy, all “classes” are needed to contribute to growth and robustness. The worker bees do good!

But, what about the value of recruiting outside CEOs? Joseph Bower at the Harvard Business School has analyzed 1,800 successions and written about them in his book The CEO Within: Why Insider-Outsiders are the Key to Succession. Bower’s findings confirm that an organization’s performance financially is “significantly better” when persons who are insiders move up to the top job. This flies in the face of the conventional wisdom of boards.

In Bower’s words, “it takes hard work to grow talent”. That’s why human resources departments are vitally important for guiding the talent strategy and setting up the right supports and systems for many to flourish. Nature does well with diversity. So can we.

Want more engagement in your workplace? Try the water cooler.

Socializing and socialism are two words that don’t get enough respect. Managers who are under the gun to produce more efficiencies and revenues per worker have limited tolerance for too much informal socializing. Governments faced with too little revenue and huge deficits often see “red” with anything approaching so-called socialism as it brings up negative images of “the welfare state”, laziness, entitlement and most importantly --- high costs. The gyrating economic environment doesn’t help.


But can’t we have it both ways, at least in the work environment? Let’s call it “work hard” and “play hard”.

Evolutionary biologists are absolutely certain about one aspect of survival: we need each other to adapt and thrive in uncertain times. It means interacting in messy, informal ways to share tools, tips and re-energize. It means keeping an eye on the “needs” of individuals in order to generate group prosperity.

Darwin’s “survival of the fittest” is ultimately about group success although you wouldn’t know it from today’s reality TV shows. They prefer the entertainment value of pitting individuals against each other. But, such shows have limited application in today’s more complex and highly volatile environment. Bottom line: if we connect and share more, our chance of survival and economic success goes up not down. Talking helps.

So, back to the water cooler. It’s a simple social place. Yet powerful. It’s a smart managerial tool to achieve cost reductions and revenue ideas. Water coolers and the like keep the information flowing feeding into the creative and innovations streams. They help off-set health and productivity issues from the emotional toll when people don’t feel supported at work.

The leaders of Google, Apple, Zappos, Steelcase and other dynamic "go to" organizations know this.